Welcome to Social Serve, the premier pickleball destination set to transform the DFW sports and entertainment landscape. We're not just building courts; we're creating a lifestyle and a community that will redefine recreational experiences.
Explosive Market Growth
Pickleball is the fastest-growing sport in America, with a 39.3% growth rate from 2019 to 2021. Social Serve is positioned to capitalize on this booming trend.
Prime Location
Situated in the heart of DFW, one of the fastest-growing metroplexes in the U.S., ensuring a large and diverse customer base.
Diverse Revenue Streams
Membership fees, Court rentals, Food and beverage sales, Event hosting, Merchandise and Corporate partnerships
Unique Value Proposition
More than just pickleball courts, Social Serve offers a complete lifestyle experience, including: Indoor and outdoor courts for year-round play, Family-friendly areas (kids' park, dog park), Adult entertainment (arcade, bar), Live music venue and Gourmet food truck partnerships
Strong Community Focus
Built on the vision of local enthusiasts, Social Serve is designed to foster a sense of belonging, driving customer loyalty and word-of-mouth growth.
Scalable Business Model
With a successful launch in DFW, the Social Serve concept can be replicated in other major metropolitan areas.
$253.4
Million
The pickleball market is projected to reach $253.4 million by 2028, growing at a CAGR of 8.2% from 2021 to 2028.
4.8M
Players
4.8 million active players in the U.S. as of 2021, with continued growth expected.
DFW's population
DFW's population growth outpaces the national average, providing a constantly expanding customer base.
$5 Million
Projected annual revenue: $5 million by year 3
25%
Estimated ROI within 5 years
18 months
Break-even point: 18 months post-launch
Hey there! I'm Matt Cretzman, and along with my wife Nadia, we're the pickleball-obsessed duo behind Social Serve. Buckle up, because I'm about to serve you the story of how we went from pickleball newbies to full-fledged addicts in record time.
It all started in 2023 when Nadia and I decided to give this "pickleball thing" a try. Let me tell you, those first two months were... interesting. Picture two reasonably athletic adults flailing around like uncoordinated octopuses on a 44-foot court. Yep, that was us. But hey, we persevered, and before we knew it, we were hooked faster than you can say "kitchen violation."
What really got us, though, wasn't just the game itself (although, let's be honest, it's ridiculously fun). It was the people. Young, old, fit, not-so-fit, former athletes, never-touched-a-sport-in-their-life types - pickleball brought everyone together like some kind of magical, dink-loving melting pot. We quickly realized this wasn't just a passing fad; it was a full-blown cultural phenomenon.
But here's where the plot thickens. As our obsession grew, so did our frustration with the lack of quality indoor courts. It was like being a kid in a candy store... if the candy store was always closed and you had to play in the parking lot. Not ideal.
So, we did what any rational pickleball addicts would do - we went on a pickleball pilgrimage across the U.S., checking out every concept we could find. Think of it as a very specific, very nerdy version of "Diners, Drive-Ins, and Dives," but with more sweat and less Guy Fieri.
After our grand tour, Nadia and I had a lightbulb moment. What if we took all our favorite concepts, mashed them together, threw in a few wild ideas of our own, and created the ultimate pickleball paradise? And just like that, Social Serve was born. (Okay, there might have been a few late nights, endless cups of coffee, and heated debates about court dimensions involved too, but you get the idea.)
Now, we're on a mission to create something truly magical right here in Dallas-Fort Worth. We're talking state-of-the-art courts, a killer pro shop, a place where you can bring your kids, your dog, and your non-pickleball-playing friends who will soon become pickleball-playing friends. It's going to be epic.
Here's where you come in. We're inviting you to be part of this pickleball revolution. Whether you're as obsessed as we are (in which case, high five!), or you think pickleball is something you eat (it's not, but no judgment), we want you on our team.
Together, we can create a place where people come to play, stay to socialize, and leave with a new addiction... I mean, hobby. So, what do you say? Are you ready to serve up some magic with us?
Let's make Social Serve the talk of DFW. Who knows? We might even convert a few tennis players along the way. (Just kidding, tennis friends... sort of.)
Game on!
Matt (and Nadia) Cretzman
Chief Pickle Enthusiasts
Social Serve
PHASE 1
Identify Location
Completed
PHASE 2
Lease Space
Fall 2024
PHASE 3
Start Construction
May 2025
PHASE 4
Membership Pre-Sale
Q3 2024
PHASE 5
Grand Opening
October 2025
PHASE 6
Scale Membership
2025-2026
PHASE 7
Optimize Business Operations
2026-2027
PHASE 8
Exit Via Sale to Franchisee
2029-2030
Interpret proprietary data to select an underserved submarket with strong demographics.
Leverage internal commercial real estate expertise to identify prospective locations.
Perform due diligence on prospective locations to choose a suitable space.
Negotiate lease terms with the property owner as advantageously to the tenant as possible.
Engage local construction firm.
Scope renovations for 9 state-of-the-art courts.
Manage construction progress with close oversight of schedule and budget.
Develop and run a pre-sale digital marketing campaign targeted to the local market to drive early membership revenue.
Promote formal grand opening.
We favor a membership model to foster customer loyalty and produce reliable recurring income. When an individual joins, they are likely to bring friends, teammates, and groups, reducing marketing expenses and fueling referral business naturally. Our path to an exit event for investors involves scaling membership, optimizing operations, then marketing and executing a sale in an estimated three to five years.
Develop public relations strategy to promote the grand opening in local press.
Program series of highly visible events to draw in foot traffic.
Dial in digital marketing to support membership growth as needed.
Host tournaments and events to bring in new prospective members.
Develop referral and loyalty programs to scale existing memberships.
Attract local pickleball pros to scale education and lessons.
Perform expense/revenue analysis to identify opportunities for efficiency gain.
Develop waitlist to backfill cancellations after reaching max capacity of ~441 members.
Offer club for sale to internally developed pipeline of prospective franchisees.
Final distribution of residual value (if any) expected upon sale of club, estimated to occur in Year 3-5.
Join us in shaping the future of recreation in DFW. Schedule a meeting with our investment team to discuss how you can be part of this exciting opportunity.
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